About FORMALS                               by Beautiful Brides

Congratulations on your upcoming event! All of our gowns have been carefully selected and crafted with you in mind. Our incredible inventory features dresses in sizes 0-28W! Stop in now while the selection of colors and sizes is at its best.

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FORMALS by Beautiful Brides
Your Prom, Pageant, Quinceañera and Party Dress SUPER STORE!


FORMALS by Beautiful Brides has hundreds of Quinceañera dresses! Click below to learn more about us.


Hundreds of Dresses IN STOCK!

Proud to be Southern Wisconsin's LARGEST social occasion store! We have traveled the world to bring you more choices of exclusive gowns than any store in Wisconsin! Looking for something sweet, glamorous, chic, trendy, or sophisticated? You can find it all at FORMALS by Beautiful Brides. You will love the attention to detail, quality and value. So come on in and let FORMALS by Beautiful Brides help you find the perfect dress for your special event.


4522 East Washington Avenue
next to Beautiful Brides
Madison, WI 53704

P: 608.246.2800
F: 608.246.2803