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All of the gowns you will see at FORMALS by Beautiful Brides have been carefully created and selected with you in mind.  We have traveled the world to bring you more choices of exclusive gowns than any store in Wisconsin!  Looking for something sweet, glamorous, chic, trendy, or sophisticated?  You can find it all at FORMALS by Beautiful Brides.  You will love the attention to detail, quality and value. So come on in and let FORMALS by Beautiful Brides help you find the perfect dress for your special event.